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The Web Experimentation Strategist session will cover strategy and experimentation program topics. This session will also touch on the skills needed to create and deploy the experiments as well as prepare for the certification exam. The goal of these exam prep sessions is to provide attendees with focal points of knowledge to study, these are not intended as a starting point for learning the product. The format of the session will be instructor-led PowerPoint presentation with links to specific documentation combined with live demonstrations of key knowledge areas.


  • Guide and module overview
  • Managing the experiment program
  • Experiment design
  • Experiment results interpretation
  • Experiment platform
  • Walkthrough of Resources section and support pages
  • Test logistics: Signing up, PSI rules, etc.
  • Q&A


Completion of the Becoming a Strategist course or equivalent and experience: Knowledge of experimentation strategy, building experiments using Optimizely's Web Experimentation. Gathering, reading, interpreting and acting on results. You, your questions and your laptop

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