Experimentation strategists are professionals who work with experimentation to optimize their Web presence and efficacy, which in turn greatly contributes towards the corporate goals of the customer or partner.

This video series is intended to help add to your knowledge and skillset to be better prepared for the Strategist Certification Exam, if you wish.

Agenda:

Day 1: Experiment Design

  • Use Case Presentation
  • Experimentation Methodology
  • Goals & Metrics
  • Ideation
  • Prioritization

Day 2: Experiment Creation

  • Use Case Implementation
  • Experiment Types
  • Create Experiment Components
  • Design Experiment
  • Run Experiment
  • Results

Day 3: Experiment Implementation

  • Administering Experimentation
  • Team Structures & Road mapping
  • Governance & Communication
  • Putting it all together