Funnel Analysis

What is Funnel Analysis?​

Funnel Analysis allows you to track how users move through a sequence of events—such as a signup flow, checkout process, or onboarding journey. By visualizing each step in the funnel, you can measure conversion rates, drop-offs, and user progression, helping you identify where users succeed or struggle within your product.​

Learn more in the Funnel Overview.​

​What you can do with Funnel Analysis​

• Build Funnels with Multiple Stages: Define each stage using active events that reflect user actions, such as account_created, profile_completed, or purchase_made. To learn how to set up a funnel, visit Build a Funnel Analysis.​

• Analyze Conversion and Drop-Offs: Gain insights into where users abandon the flow or convert successfully. For detailed guidance on interpreting funnel data, refer to Understanding Your Funnel Analysis.​

• Create Beelines from Funnels: Generate Beelines to track funnel performance over time, set benchmarks, or monitor improvements. Learn how in Create Beelines from a Funnel Analysis.

See it

Watch the demo below to see how to create a Funnel Analysis in Optimizely Analytics:​