Retention Analysis

What is Retention Analysis?​

Retention Analysis helps you measure how often users return to perform a specific event after an initial action. This is key to understanding long-term engagement, user stickiness, and product value over time. With retention analysis, you can uncover whether users are coming back and how their behavior changes across days, weeks, or months. To learn the fundamentals, start with: Retention Overview – Optimizely Documentation​

​What you can do with Retention Analysis​

• Build a Retention Analysis Chart: Define a start event (e.g., account_created) and a return event (e.g., feature_used) to track how long users stay active after the initial interaction. Learn how to set this up in: Build a Retention Analysis​

• Understand Retention Metrics: Analyze patterns across intervals (daily, weekly, or monthly) to determine how quickly users drop off or re-engage. For interpretation tips, visit: Understand Your Retention Analysis​

• Create Beelines to Monitor Retention Trends: Use Beelines to benchmark retention goals and track improvements over time for specific cohorts or segments. See how in: Create Beelines from a Retention Chart

See it​

Watch the demo below to learn how to create a Retention Analysis in Optimizely Analytics:​
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