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Visual Builder

Outline

This module provides an overview of how content is structured and organized within Visual Builder, includingkey concepts and essential building blocks such as experiences, sections, elements, blueprints, and styles.​

After completing this module, you should be able to:​​

  • Understand the role of Visual Builder within the Optimizely CMS SaaS editorial interface​

  • Identify and describe core Visual Builder components such as experiences, sections, and elements​

  • Explain the purpose of blueprints and how they support content reuse​

  • Recognize how styles are applied to maintain design consistency across content​

Visual Builder concepts​

The Optimizely CMS SaaS Visual Builder is an intuitive editing interface designed to empower content creators, marketers and non-technical users to build and manage content with real-time previews without developer involvement. ​

The following article explores the key concepts of Visual Builder, providing insights into how each aspect contributes to the content creation process.​​​