This learning path provides a comprehensive overview of the web experimentation lifecycle, guiding you from strategic idea generation and meticulous planning through the technical build, effective experiment execution, insightful analysis, and iterative optimization – empowering you to drive measurable improvements to your digital experiences.
Web Experimentation Essentials
Watch these event recordings to get practical tips and expert advice to make the most of Web Experimentation.
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Live training: Expanding the Testing Toolbox (EXP)
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Work Smarter Webinar: How to Increase Your Experiment Win Rate (EXP)
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Q&A: Web Experimentation and FX
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Work Smarter Webinar: From Insight to Impact: How to Generate High-Value Experiment Ideas (EXP)
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Work Smarter Webinar: Modern, reliable, effortless: Discover Optimizely's new visual editor
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Live training: Best Practices for Reaching Statistical Significance (EXP)
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Introduction to multivariate experiments
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Work Smarter webinar: How experimentation-driven strategies transform results
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Work Smarter webinar: Web Experimentation scenarios & solutions