Blend customer data and advanced systems integrations to empower your marketing! In this three hour pre-recorded session, expert trainer Mark Price guides developers, architects, and anyone else who needs to understand Optimizely Data Platform (ODP) and Data Core Service (DCS) on how to enable data-driven marketing. By harmonizing customer data and integrating advanced tracking features across different systems, you will be able to effectively define and segment customer profiles for advertising campaigns.
Highlights include:
- The fundamentals of ODP, DCS, OCP, OJO, and how they all fit together
- How to enable tracking and integrate it with your existing systems
- Save time with pre-made definition templates and components
- Reading reports
- Recipes to let you get going quickly with marketing campaigns