Optimizely Data Platform (ODP) database structure & tracking
Outline
Watch this recording on the Optimizely Data Platform (ODP) database structure & tracking, where you'll learn how to organize and manage customer data within the ODP framework. Learn how to effectively track customer interactions and behaviors across multiple channels, ensuring seamless data integration for real-time analysis.
Agenda:
- Overview of ODP Database Structure
- Data Collection
- Tracking Customer Interactions in ODP
- Managing Data Relationships and Dependencies