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Live training recording: Building an A/B test using web experimentation

  • By Optimizely Education
  • Published: Aug 2, 2024
  • Duration 1.6h
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Outline

Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class for learners new to Web Experimentation, or those who need a refresher or update.

Agenda:

  • Use case presentation
  • Platform walkthrough and tour
  • The snippet and project setup
  • Create experiment components
    • Pages – where?
    • Events – what?
    • Audiences – who?
  • Build the experiment
    • Settings
    • Variations
    • Experiment launch
  • Results
    • Interpret experiment data using the Results Page
    • Acting on results
  • Conclusion and wrap-up