Insert links into content​

In this module, you will learn how to insert and manage links within your content using the TinyMCE rich-text editor in Optimizely CMS. Adding links helps guide users to related pages, external resources, media, or even specific sections within a page, improving navigation and user experience.​

​By the end of this module, you will be able to:​

• Add hyperlinks to internal pages, external websites, and media files​

• Create email links that open the user’s mail client​

• Insert anchor tags and bookmarks for navigating within long pages​

• Configure link settings, including opening links in a new window

Adding Links in Content​

Using the link tool in the TinyMCE editor, you can easily add different types of links to your content:​

• Internal page links: Reference another page within your CMS for quick navigation.​

• External hyperlinks: Add links to other websites. Use this carefully so users aren’t directed away from your site unless necessary.​

• Email links: Insert links that open an email client with the recipient’s address pre-filled.​

• Media links: Link to downloadable media or assets stored in your library.​

​You can also configure each link with a title and choose whether it opens in a new window or the same tab, depending on your site’s user experience strategy.

​Using Anchors and Bookmarks​

Anchors and bookmarks are useful for long-form content, such as FAQs or detailed guides.​
You can:​

• Insert anchors at specific sections of the page​

• Create bookmarks or links at the top that jump directly to those anchored sections​

This makes it easier for users to navigate long pages without scrolling manually.

​Watch the demo video to see how to add hyperlinks, email links, and anchors in action:​